MARKETING projects
This marketing research project focuses on Under Armour and how they may access the younger generation of consumers. My team and I constructed a survey using qualtrics and distributed via social media and our connections. In this presentation you will see our findings and recommendations for Under Armour to increase their brand recognition aimed at Gen Z users. Take a look!
REUSABLE WATER BOTTLE
CONSUMER BEHAVIOR
This consumer behavior research project investigates the reusable water bottle markets and why companies such as Owala, Yeti and Stanley have surpassed industry powerhouse, HydroFlask in recent years.
UNDER ARMOUR MARKETING RESARCH
PRIME FITNESS CHALLENGE
PRIME Fitness Challenge: Battle for Dominance is the result of a Marketing project in which my team and I were tasked with creating a game centered around a brand of our choosing. We selected PRIME Energy, and created a fitness app where you not only complete training videos to build your own strength, but also build your avatar's strength. Then you compete against friends and other users in a UFC style competition within the app, and as you move up in rank, you win PRIME. Check it out!
COMPASSIONATE CARE
My team was tasked with creating a marketing presentation for a product or service of our creation. My team chose Compassionate Care, a care facility for adults with disabilities in the Forest Grove, OR area. Click through the slides to check out our presentation!
BUSINESS projects
BRILLIANT CAMTECH
As part of my senior capstone project, my partner and I ran a business simulation through glo-bus as Brilliant CamTech. This presentation condenses everything we did over the semester for this simulation and includes triumphs and hiccups. As our final project, this enabled us to run our own company for the equivalent of 10 years. Take a look at Brilliant CamTech!
TRANSPARENCY TRIUMPH
In this research project, my teammates and I aimed to investigate how factors such as transparency, goal commitment and helping behavior impact Organizational Commitment. Check it out!
ART HISTORY projects
SHIFTING PERSEPECTIVES
Shifting Perspectives: Contemporary Feminist Artists Redefining the Canon and Reshaping Power Dynamics in Art is a research paper I wrote aimed at exploring how artists such as Cindy Sherman, Barbara Kruger, Kara Walker and the Guerrilla Girls fight stereotypes and call for social change.